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Follow Jordan

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Article Mar 16 2016

Hip Hop Then & Now – Modern Marketing & Promotion II

Thumbing through the archives of HHGA, I recently came across a piece about the marketing and promotion, in the digital age, regarding Hip Hop. The author of the original piece, Marianne Richard did a fine job at pointing out the challenge that networks, and advertisers alike, had to grapple with in order to best conquer the […]
Article Mar 15 2016

Blame Jodeci

There has always been a unique relationship between Hip Hop and contemporary R&B. In the nineties, in order to better understand someone’s preference it was a casual question of “what do you like, R&B or Hip Hop”? – largely due to the glaring differences, yet subtle cross-functional relationship that the two (once) separate genres had. […]
Article Jan 18 2016

What’s Beef?

Over many years, we have witnessed incredible feuds, lyrical quarrels, a few fistfights, and unfortunately, a few deaths, over what has been said on the mic. In whatever fashion we would like to use in order to describe Hip Hop, whether as a culture, a movement, a political/social force, we must consider that it is all […]