Suggested Reading: The Big Payback
The Big Payback: The History of the Business of Hip Hop (2011; 657 pages) The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the […]
