Love’s Gonna Get’cha (Material Love) is the first single of Boogie Down Productions‘ fourth album Edutainment.

Boogie Down Productions’ “Love’s Gonna Get’cha (Material Love)” is a masterclass in storytelling from the legendary KRS-One. Released in 1990 as part of the Edutainment album, the track tackles the seductive and destructive power of materialism, framed through a gripping narrative of struggle, temptation, and tragedy. Backed by a haunting beat that underscores the tension in the lyrics, KRS-One delivers one of his most memorable performances, blending vivid imagery with a powerful moral lesson. The accompanying video brings the story to life, reinforcing the song’s emotional weight and social commentary, making it a cornerstone of conscious Hip Hop.